Reaction response 6 Assignment Example | Topics and Well Written Essays - 250 words

Reaction response 6 - Assignment Example Instagram encourages user engagement in the process. Compared with Facebook and twitter, Instagram allows the targeted audience to develop the necessary image because it employs the use of photos. People find reading boring, but the use of photos increase the rate of information transfer by allowing the audience to scheme through the photo provided. In addition, photos can be edited in Instagram thereby improving the quality. It can be used to offer better image of a product or service offered by the company, but target a smaller audience than Facebook. Sharing of photos and information on Facebook is challenging when restriction is required. In fact, Facebook shares the information with all the friends in the list. Instagram allows the user to identify the people to access thus limit access to the picture or information shared. Therefore, when targeting a small audience, Instagram will ensure fast information transfer while allowing the participants to offer their views on the idea presented. In conclusion, Instagram is highly effective when handling a smaller target group and is supported by

Management and Chemical Engineering Essay Example for Free

Management and Chemical Engineering Essay I have completed my Bachelors of Technology in Chemical Engineering at Indian Institute of Technology, Guwahati, India (IITG). I am seeking a position in your organization in order to enhance my skills and practical experience, while being resourceful and innovative. I have worked hard in my undergraduate studies, striking a balance between compulsory courses like Fluid Mechanics, Process Equipment Design, Process Control and Instrumentation, Chemical Engineering Thermodynamics, related wet lab courses and supervised research under the guidance of Dr Chandan Das (Associate Professor, Department of Chemical Engineering, IITG) Dr AK Golder (Associate Professor, Department of Chemical Engineering, IITG). My Bachelor Thesis Project was on Biosorption of heavy metals to purify industrial effluents under the guidance of Dr. Chandan Das (Associate Professor, Dept. of Chemical Eng., IITG) and Dr. AK Golder (Associate Professor, Dept. of Chemical Engineering, IITG). When I look back now, I realize the role of an inspiring mentor in a student’s life. Dr. Das and Dr. Gloder gave me a whole new direction to explore my research skills and the interest in reading research articles while doing my undergraduate courses in mainstream Chemical Engineering. After graduation I joined Jindal Steel and Power Ltd as a Project Engineer where I practiced what I learnt during my educational life. Post completion of one year, I joined SPI Pvt. Ltd. As an Assistant Manager. I choose this as apart from technical skills, I also wanted to gain a good understanding about the business processes and its various elements. While working there my interest became more focused towards managerial skills. It was there where I decided to go for my higher education in Masters in Management as managerial knowledge via a reputed and esteemed university will help me to learn a wider scope of business management skills which was missing in my technical career. In my education thus far, I have been actively involved in sports and co-curricular activities including making manual robot, organized Rock-o-Phonix for three consecutive years (2008, 2009 2010) and represented IIT-Guwahati in Inter IIT sports meet in Football which has helped me to develop upon simplicity in approach, patience, team work, confidence, loyalty, ability to manage loads of stress and adaptability. To work using the in-hand knowledge and indigenous creativity simultaneously is my biggest asset. Education I believe is not just excelling in courses that we take and cracking their exams but a continuous process of development and self-realization. Not just asking â€Å"what to do† or â€Å"how to do† but â€Å"who am i† and â€Å"what is my purpose† too. My long term career goals are to become socially responsible individual and to get the dream job of working in the field of interest. If given the opportunity of pursuing the graduate study in field of management I would be getting involved in a project that will help me grow intellectually and professionally and result in useful outcomes.

Book Report on Wreck! :: essays research papers

First Entry – Suggestion Number 1 – Page 50 This fiction book is called â€Å"Wreck† and was written by Allan Bailie. The main characters are Ian Foster and Reene Thompson, they are two normal teenagers. Reene was told to baby-sit Ian while his parents are away. During this period a cyclone hits Albatross Beach and they barely survive it. Soon they seek shelter in a rusty old freighter on the beach. After, the cyclone erupts again and sets the boat out to sea. While on the boat they experience many strange happenings and realise they are not alone. Second Entry – Suggestion Number 6 – Page 80 I believe the writer was trying to keep suspense and did this by not giving any extra info and by putting in a few false alarms to keep you on your toes. The writer is also very descriptive which adds greats atmosphere and further suspense. I think the writer has a good imagination to be able to write in such a way. Another skill the author has is, he knows when and when not to be descriptive, that helps because a whole page description on something that has no relevance at all is not necessary Third Entry – Suggestion Number 5 – Page 100 Ian is shy and doesn’t seem very confident in the book; Ian explains it’s probably because of his dad who’s always putting him down because he can’t do something right. There isn’t mush about his interest in the book because the author keeps to the story line most of the time. Ian is afraid that he isn’t to his father’s expectations and that his father hates him. His experiences throughout the book make him a stronger person and I think he’s better for it. Reene also helps shape Ian into a better person. She is responsible, outspoken and strong-willed, Ian picks ups picks up a bit of it. Ian comes out to have a stronger mind, isn’t as reliant on others and isn’t afraid to voice his opinions. Fourth Entry – Suggestion Number 8 – Page 120 To me the ending wasn’t much of a surprise because they were on a boat with an unknown monster, they defeat the monster and are rescued which wasn’t much of an ending. This of course doesn’t mean the book is boring, just predictable. There are also many little things that happen along the way to keep this book interesting enough to keep reading.

American Literature Essay

American literature traces back to the time of the Native Americans and Puritans, and over time developed many literary movements influenced by Transcendentalists and Realists. The beliefs of the Native Americans and Puritans as well as the philosophy of the Transcendentalists and Realists contrast with one another. These four major groups of American writers all differ in the sense that all of them look to a different power head or ideology for truth. For example, Native Americans look outside themselves to nature; while Puritans look to God, and Transcendentalists look within themselves; whereas realists question whether there is truth. The Native Americans have enriched our history of American literature with their stories and songs that depict their nature oriented beliefs. The Native Americans were polytheistic, meaning they believed in multiple gods. The gods they worshiped were all elements of nature such as the sun, the sky, and the earth. Look more:  irony in huckleberry finn essay The Indians had a strong spiritual connection with nature which is shown quintessentially in a Native American piece, Song of the Sky Loom, when the poem reads, â€Å"Oh Mother Earth, oh Father Sky, your children are we† (Tewa 34). The Indians believed without qualms that the truth is found in nature, which differed greatly with another group of American writers that became very popular in this time. The Puritans had a very strict religious ideology, and only looked to one place for truth; God. Unlike the Native Americans, the Puritans were monotheistic, in other words they only believed in one god. The structure of their life and their actions all revolved around the word of the bible. The Puritans believe that God is the creator of everything and therefor legislated by his law making Puritans very strict, moralistic, and conservative. Puritans looked to God for truth and faith which is expressed when a Puritan poet writes, â€Å"And when I could no longer look, I blest His name that gave and took, that laid my goods now in the dust† (Bradstreet 141), showing her devotion and respect towards God. Further down the road in American literature, a new philosophy was developed with a liberating idea of truth. The idea that truth can be found not outside of man, as other groups of writers suggest, but within man, had evolved. This idea is called Transcendentalism and it emphasizes the idea that truth is found in man’s own thoughts and intuition. Transcendentalists stress individualism and self- reliance while straying away from the desire for material things. They are religious; however, do not find it necessary to worship instead just stay in tune with one’s introspective thoughts and nature. Walt Whitman, a famous transcendentalist poet, wrote, â€Å"I celebrate myself, and what I assume you shall assume, for every atom belonging to me as good belongs to you† (Whitman 400), showing that every person is an individual but is also unified with the world and nature. Realists conceptualize their beliefs through questioning whether we can even find truth. Realists tend to try and dig beneath the facades that society so blindly accepts. One of the key strategies realists use to enable readers to question the truth is satire. Mark Twain was a famous Realist writer in early American literature that became very famous for using satire in his novels. Twain used satire to poke fun at social norms, potentially giving readers a new perception of the social normality people succumb to. Mark Twain’s famous novel, the Adventures of Huckleberry Finn consists of several uses of satire, for example, when the main character of the novel responds to a women’s lecture on heaven by saying, â€Å"Well, I couldn’t see no advantage in going where she’s going so I made up my mind I wouldn’t try for it.† (Twain 12). This quote allows readers think of religion less seriously and question whether it is even a place worth striving to get to. Although Native Americans, Puritans, Transcendentalists, and Realists differentiate from each other, they all embellish American literature with a wide range of ideologies and point of views towards where to seek truth. This variety allows readers to develop their own individual thought and conceptualize where they can also find truth.

Commentary on Tash Aw’s Harmony Silk Factory Essay

The extract from the novel â€Å"The Harmony Silk Factory† by Tash Aw, seems to serve as an introduction within the larger context of the complete novel. The central theme of the extract is the concept of appearance VS reality; some things are, in reality, not what they appear to be. Through the use of characterisation and setting, the author manages to bring out this theme. In addition, the use of setting and characterisation creates a degree of tension within the extract, and draws the reader into the story. Characterisation plays a major part in the extract. The main character of the extract is also the narrator. The narrator is characterised through the use of many literary devices; through his narration, aspects of his personality are revealed to the reader. We find that the narrator has two sides: the face he shows the world around him and the side that the reader is introduced to through his narration. The side that the narrator shows to the world around him and the side of him revealed to the reader are two different personalities. His external appearance is one of a quiet, non-existent, seemingly inconsequential person as can be seen from the fact that â€Å"none of the visitors ever noticed [him]†. However, this quiet exterior belies the fact that he observes all the comings and goings within the silk harmony factory. â€Å"From my upstairs window, I saw everything unfold. Without father ever saying anything to me†. The narrator is fully aware of all his father’s smuggling activities â€Å"opium and heroin and Hennessy XO† and bribing of the â€Å"Thai soldiers†¦with American cigarettes and low-grade gemstones† but never lets his father catch on to that fact. The narrator also states that he is only of â€Å"modest intellect† and this is supported by his father’s belief that he would â€Å"always be a dreamer and a wastrel†. We find however, that his quiet demeanour conceals an observant, keen intellect. Contrary to his self-deprecating statement, we notice that he displays an extraordinary sense of awareness in a child of his age, suggesting that he is extremely intelligent. Even as a child he â€Å"was aware of what [his] father did†. His action of lifting the linoleum and pressing his ear to the floorboards to listen into his father’s Safe Room reveals to us his ingenuity and is a reflection of his intellect. While he does not mange to discern any information, he is sharp enough to realise that the â€Å"low, muffled rumble† was the â€Å"tipping of diamonds onto the green baize table†. While the narrator may appear to be of merely modest intellect, it seems that in reality he is incredi bly intelligent for a young child. His self-deprecating statement also serves to highlight his actual cleverness and quick mind. The theme of appearance VS reality can also be seen in the characterisation of two minor characters: the general and the young lady in the car. The narrator tells us that the general â€Å"didn’t look much like a soldier, but he had a Mercedes-Benz with a woman in the back seat†, which would indicate a fairly high level of affluence and power which comes with the rank of a general in the army. With his â€Å"cheap grey shirt† and gold teeth, the man may not have looked like a general, but other indications would have exposed the reality of what he really was. This is similarly echoed in the characterisation of the young woman in the back seat of the car. The narrator describes her as having â€Å"fair skin, almost pure white, the colour of salt fields on the coast†. The narrator then goes on to state that â€Å"she was young and beautiful, and when she smiled I saw her teeth were small and brown†. This contrast between the state of her teeth and the colour of her skin further highlights the theme of appearance VS reality; while she appears to be pure and white on the outside, her teeth are dirty and decayed. This contrast is highlighted also by the use of visual imagery â€Å"salt fields† when describing the colour of her skin. Furthermore, the contrast between the general and the young woman also emphasizes the theme of appearance VS reality. The general wears a grey shirt, while the young woman is described as having white skin. Where the general’s teeth are gold in colour, hers are small and brown. From this we can see that outward appearance does not seem to be a very good indicator of what the reality really is. Finally, the setting also contributes back to the theme of appearance VS reality. The name of the factory â€Å"The harmony silk factory†, which becomes synonymous with the house, gives no indication as to the activities of vice conducted there. Both physically and figuratively, the narrator’s house seems to be hiding behind the factory. The theme of appearance VS reality is manifested in the physical setting of the Harmony Silk Factory. The characterisation and setting, besides bringing out the theme of the appearance VS reality, also serves to create tension in the story and cause the reader to want to read on. The setting of the house, with its â€Å"small mossy courtyard which never got enough sunlight† gives the location of the extract an air of mystery; the lack of light and dampness of the place (as can be seen by the growth of moss) further builds upon the mysteriousness of the setting. This description appears in the first line of the extract, and the reader’s curiosity is pricked as to what actually goes on within the Harmony Silk factory. Also, the characterisation of the narrator serves to lead the reader on to read the rest of the novel. How is this achieved? Firstly, the narrator is a nameless, 1st person narrator. The use of the 1st person narration serves to give the tone of the extract a feeling of intimacy, or closeness to the subject matter. At the same time, his lack of a name distances him from the reader, again creating an air of mystery which surrounds him. Secondly, the tone of the narrator is very â€Å"matter-of-fact†. He describes somewhat shocking, illegal proceeds with the same tone one would use to describe everyday activities. He matter-of-factly states â€Å"Mainly he smuggles opium and heroin and Hennessy XO† and â€Å"I knew what he was up to and whom he was with†. The narrator describes theses happenings with a certain detachment which seems nonchalant or could be due to the fact that he is already used to this sort of behaviour. In fact, the narrator comes across as unfazed by all his father’s wrongdoings and does not seem affected in any way. This matter-of-fact tone is further highlighted by the narrator’s use of literary devices such as verbal irony. The use of verbal irony is evident throughout the extract. One of the first instances is in the 2nd paragraph in which the narrator describes the type of people who visit his house. He describes his Father’s clients as if they were guests or VIPs. â€Å"Entry was strictly by invitation† with â€Å"privileged few† being granted access; he states that only the â€Å"liars, cheats, traitors and skirt chasers† of â€Å"the highest order† are allowed in. These individuals have been seemingly elevated to a position of importance but by describing them in this way, the narrator has revealed them to be merely the scum of society. Another instance of verbal irony is in the line â€Å"Now I would give everything to be the son of a mere liar and cheat†. The irony is in the fact that the narrator views his father is so vile that he would rather be the son of someone who only cheats and lies. Also further irony can be found in the line â€Å"my crime-funded education to good use†. We find that he is now using his education, paid for by his father’s crimes, to uncover his father’s crimes. The use of verbal irony builds upon the narrator’s characterisation, as parts of his personality are slowly revealed to the reader. The narrator also uses an extremely convoluted and verbose way of narrating known as periphrasis. His manner of speaking is roundabout and elaborate. He uses ellipsis to interrupt his own narrative, â€Å"partly for convenience – the only people who came†¦ – partly because my father’s varied†¦Ã¢â‚¬  The narrator constantly interjects his own narrative with interruptions and unnecessary lines such as â€Å"gold, real solid gold†. The use of unnecessarily long paragraphs to say a simple thing also add on to his convoluted manner of narration. The second last paragraph could have been shortened by saying â€Å"I am now at peace and am not ashamed to reveal the story of my father’s life†. However, he instead says â€Å"there is another reason I now feel particularly well placed†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦I am at peace†. The use of periphrasis also heightens the melodramatic way the narrator leads the reader on. Phrases such as â€Å"that wasn’t all he was† and â€Å"†¦I have searched for this all my life. Now, at last, I know the truth and I am no longer angry. In fact, I am at peace† serve to heighten the tension within the paragraph. He describes his father’s past as â€Å"terrible† and the title he gives to his tale, â€Å"The true story of the infamous Chinaman called Johnny†, seems to elevate his father’s story to one legendary importance. The use of the phrase â€Å"true story† also lends a sense of credibility to his account. The revelation of the title to the reader is the climax of the tension that has been building in the last few paragraphs, albeit a somewhat anti-climatic one. This climax (or anti-climax) serves to leave the reader wanting more and leads the reader on to continue reading the rest of the story. The narrator’s self-deprecating and quirky way of narrating serves to endear the narrator to the reader. We also discover certain facts about his childhood through his narration. At no point in the extract does a narrator mention his mother. This may only be a conjecture, but the lack of a motherly figure in his life, a lack of love, may have contributed to his strange and unusual way of narrating and also his self-deprecating attitude. Also, we find that he may have endured physical abuse as a child from the line â€Å"I had become used to this kind of punishment† in response to his father twisting his ear. This makes the reader increasingly sympathetic to the narrator as the narrative progresses. Thus, when the narrator begins using melodrama to capture the attention of the reader and lead the reader on to the rest of the novel, the reader follows with little resistance. This characterisation and narration, coupled with the mysterious atmosphere created by the setting, creates a sort of tension which compels the reader to read on. It engages the reader and draws the reader into the world the author has created. As we have seen characterisation and setting both have a dual purpose. If this extract is the beginning of the novel, then the author has succeeded in drawing the reader into the novel. By using both characterisation and setting to bring out the theme and simultaneously create tension, the author has succeeded in creating a world with characters that engage readers and has successfully written an effective and exciting beginning to the novel.

Free Essays on Martin Luther King

Martin Luther King Junior’s appeal to the clergymen’s decisions was a concise, and effective statement, which conveys the reasons for, and the process in which civil disobedience can be put in action. In it, he directly but easily puts forth his reasons for his disappointment in rational, and understandable terms. He utilizes pathos in helping the readers identify with the problems of the black community, even if identity between the classes seemed impossible. King spoke of his children, and used them as an example to show how someone who is fresh into the world, and has not been tainted by society views segregation as unjust and irrational. He also used ethos in his argument by speaking of historical references where the only way people could gain power in an oppressed position, is to pressure the oppressors into giving some of that power away. King balances being brutally honest without sounding harsh and demanding in a way which gains attention and demands to be listened to. In King’s essay, the most effective tool he uses is rationality. He clearly points out the reasons for his civil disobedience and refutes them in a positive and constructive fashion. He uses calm arguments as well as solutions which appease both sides, and construct the possibility for negotiation. The article raises many inequalities and makes the reader wonder how any of this is possible. He uses situations in which seem outrageous and incomprehensible to make the reader feel as an injustice is occurring. After reading the article, the read cannot rejects feelings of sympathy for the situation which was so faithfully accepted for too long. It brings hope because it was the catalyst in creating a cultural revolution which would benefit all citizens and help America live up to its name as â€Å"land of the free.† King strengthens his argument by presenting opinions in a factual form, and by using statistics and realities of the inequalities... Free Essays on Martin Luther King Free Essays on Martin Luther King Martin Luther King Junior’s appeal to the clergymen’s decisions was a concise, and effective statement, which conveys the reasons for, and the process in which civil disobedience can be put in action. In it, he directly but easily puts forth his reasons for his disappointment in rational, and understandable terms. He utilizes pathos in helping the readers identify with the problems of the black community, even if identity between the classes seemed impossible. King spoke of his children, and used them as an example to show how someone who is fresh into the world, and has not been tainted by society views segregation as unjust and irrational. He also used ethos in his argument by speaking of historical references where the only way people could gain power in an oppressed position, is to pressure the oppressors into giving some of that power away. King balances being brutally honest without sounding harsh and demanding in a way which gains attention and demands to be listened to. In King’s essay, the most effective tool he uses is rationality. He clearly points out the reasons for his civil disobedience and refutes them in a positive and constructive fashion. He uses calm arguments as well as solutions which appease both sides, and construct the possibility for negotiation. The article raises many inequalities and makes the reader wonder how any of this is possible. He uses situations in which seem outrageous and incomprehensible to make the reader feel as an injustice is occurring. After reading the article, the read cannot rejects feelings of sympathy for the situation which was so faithfully accepted for too long. It brings hope because it was the catalyst in creating a cultural revolution which would benefit all citizens and help America live up to its name as â€Å"land of the free.† King strengthens his argument by presenting opinions in a factual form, and by using statistics and realities of the inequalities... Free Essays on Martin Luther King "When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of the Independance, they were signing a promissory note to which every American was to fall heir. This not was the promise that all men would be guaranteed the unlienable rights of, life, liberty, and the pursuit Happiness." (Martin Luther King, Jr.) This is a very important speech from the great one martin Luther King. Martin Luther King was a great preacher, and public speaker. During his time there was a lot of racism going against the African Americans at that time. African Americans had no kinds of rights they weren’t allowed to do anything in the world they were considered nothing. It was at this time that Martin Luther King had spoken with passion and knowledge about what was going on at that time. So then this is when the African Americans started protesting for their rights. In one of his amazing speeches Martin Luther King quoted the above. The quote starts off with Martin Luther King talking about the people that wrote the Constitution and the declaration of indepencdance. And what the people wrote was what America had to follow, and the rights of people of all racists were granted. As Martin Luther King had spoke these words this is what he had work for. I look back at the times and I and I like man just imagine if I was there I would hated not be able to do anything just because I wasn’t white. I would have probably got teased at just because of the color of my skin and I think that wasn’t right at all. I think Martin Luther King was a brave and courageous man to have gone up against all those people, and fight for what he thought was right. The majority of people were white, and he had a lot of competition to go up against. Even to this day, with the constitution being written so long ago people rights have come up and they are now more ahead than they were 50 years ago, but at the same time ...

Validity, Reliability and Generalization in Research

Validity, Reliability and Generalization in Research Introduction Validity, reliability and generalization are important concepts in business and management research. In different contexts, research is a clearly defined process where different elements and are studied, analysed and presented to show new approaches that increase knowledge regarding a particular phenomenon. Validity, reliability and generalization are crucial concepts in management research because they determine the manner in which management theory is applied.Advertising We will write a custom critical writing sample on Validity, Reliability and Generalization in Research specifically for you for only $16.05 $11/page Learn More Modern management theories have demystified many assumptions that are related to business practices which are observed in various environments (Riege 2003, p. 75). Therefore, it is important for researchers to understand the link between theory and practice and how these two concepts impact on management discourses. Thi s paper will analyse the importance of validity, reliability and generalization in business research. The Role of Validity, Reliability and Generalization Validity can be described as an element of research which ensures that a study is conducted in a professional, accurate and systematic manner. This increases the credibility of a research study in the eyes of different people who are directly affected by its findings. In modern management research, validity ensures that a researcher vets the quality of his work before he shares his findings with other people (Riege 2003, p. 77). This approach enables a researcher to use accurate empirical tests to find out more about the sources of his information and how they impact on the quality of information he obtains. This ensures all conclusions reached by his study are backed up by relevant data and statistics. It is important for the data gathered and conclusions reached to correlate to bring about the desired conclusions in a particular study to make its findings more relevant to its users. Therefore, research studies should be conducted in a manner that allows findings to be interpreted in different management and business contexts. Different forms of research design use tests and other procedures to determine the level of validity in a researcher’s work. There has been a divergence of views about how various aspects of cause and effect relationships influence the application of the gathered data and statistics in research. For instance, in some aspects of case study research, researchers may be forced to review their personal feelings towards different subjects they are studying to ensure they maintain an objective approach in their work (Riege 2003, p. 81). A researcher needs to rely on other external tools to remove any bias that may negatively impact on the validity of conclusions and findings adopted by his study. In academic and real world perspectives, there is a difference in the manner in which kn owledge gathered is understood and applied.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Even though there are strong synergies between academic research and real world management approaches, a researcher needs to find out specific objectives he intends to achieve. However, a researcher needs to understand differences between academic environments and real world business environments and how they impact on his work. Reliability is an important concept in management research. It allows a researcher to attain goals that have been set in the beginning to ensure he understands how his study is likely to impact on different groups of people. Therefore, concepts of openness, debate and objectivity help to measure the reliability of a particular research study and its findings. In management and business research, researchers must be ready to defend the methodologies they u se to come up with different conclusions and findings (Cornelissen Thorpe 2004, p. 3). They need to use evidence based, real life situations to ensure that the knowledge they gather can be used to make a positive impact in different fields. It must be noted that modern business research is applied in an environment characterised by constantly changing management practices which threaten the relevance of previous bodies of knowledge gathered through research. Therefore, all processes a researcher uses to come up with new bodies of knowledge should measure up to high intellectual standards. Researchers need to use analysis processes which are correctly linked to the central idea of their studies. They need to use techniques which accurately capture the viewpoints of different sources of information they use in their studies. More importantly, both academic and real world applications of knowledge obtained should be able to verify the accuracy and suitability of various research proce sses used. For instance, tests are used in research to find out if specific processes used by a researcher are logical and accurate. It is also important for a research study to show how results obtained can be transferred to other settings to reveal how they correlate with other forms of knowledge (Cornelissen Thorpe 2004, p. 6). A researcher needs to understand that every study undertaken seeks to find out new knowledge and how it can be applied in different academic and business contexts. Therefore, a study conducted should be analysed and critiqued by different scholars to find out the credibility of arguments it advances. The concept of generalisation has a significant role in business and management research. In some instances, researchers may need to use existing bodies of knowledge to come up with hypothesis regarding different phenomena they are studying. This allows them to understand the main arguments that justify their studies and specific qualities of phenomena they a re studying.Advertising We will write a custom critical writing sample on Validity, Reliability and Generalization in Research specifically for you for only $16.05 $11/page Learn More Many researchers move from the known to the unknown concepts in their quest to uncover new information regarding a particular phenomenon (Cornelissen Thorpe 2004, p. 9). This allows them to use a study process that connects data collection, methodologies and theoretical applications of the knowledge they obtain. Therefore, generalizations equip researchers with important skills which they use to find out more about different paradigms of existing research knowledge. In effect, they are able to understand specific problems they seek to solve through their studies. Consequently, they are able to identify gaps between theory and practice and how they impact on the way business research knowledge is applied. Generalizations guide researchers to make both correct and incorrect inf erences regarding cause and effect relationships that affect various phenomena they intend to study. As a result, this allows researchers to use different approaches to predict and measure different variables. It is important for researchers to have safeguards to ensure that methodologies and research designs they use conform to high intellectual standards. In addition, researchers need to gradually shift from a perception influenced by multiple perspectives to one influenced by methodologically proven concepts to strengthen their arguments (Cornelissen Thorpe 2004, p. 13). They need to interpret different theories within existing business and management frameworks to find out their true impacts. They also need to use both analytical and empirical studies to come up with comprehensive knowledge in their studies. Therefore, this makes their studies more comprehensive because they are able to highlight issues that have not been well addressed by other existing bodies of knowledge. Ap plication of Validity, Reliability and Generalization in Designing a Questionnaire The role of validity, reliability and generalizations in questionnaire design needs to highlight important factors that underpin Human Resource Management research in an academic setting. The research design needs to focus on the contemporary application of existing HRM research theories in both academic and professional contexts. This approach will make it possible for a researcher to determine the relevance of current HRM bodies of knowledge in equipping students with vital skills they need to succeed (Tsang Williams 2012, p. 5). Therefore, this approach allows a researcher to avoid personal biases that may influence the nature of findings obtained from his study. It is important for a researcher to formulate important objectives he seeks to achieve to ensure he comes up with a strong hypothesis. Since HRM consists of many concepts, questionnaires should be brief and clear to ensure they elicit val id responses from participants.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Objectivity in research questionnaires allows respondents to contribute their answers accurately. As a result, a researcher is able to use more appropriate methodologies which measure different variables that impact on a study. In effect, a researcher will be in a position to understand limitations that make respondents not to share accurate information regarding a particular phenomenon. Therefore, these principles are beneficial during sampling because a researcher takes time to vet all participants to determine their suitability. This will enable him to compile a list of participants who are aware about their specific responsibilities in making the study a success. In effect, a researcher is able to use suitable methodological tools and sampling techniques which have worked well in previous research studies to conduct his own study (Tsang Williams 2012, p. 7). Additionally, a researcher may opt to develop his own research methodology which is suitable for his study. All these fac tors determine the nature of results obtained out of a particular research process. An effective research process needs to focus on situational factors that impact on the information gathered from respondents. Previous HRM models have focused on understanding events that occur in various organisational settings and how various factors they outline can be measured or controlled. More importantly, validity, reliability and generalisation allow deductive reasoning by a researcher to ensure all steps of his study state specific implications that are likely to be realised. Consequently, this allows a researcher to design a questionnaire that serves multiple purposes as a data gathering tool. As a result, the questionnaire is able to capture behavioural as well as personality issues that are likely to influence respondents’ bias and attitudes (Tsang Williams 2012, p. 11). Furthermore, this helps him to understand beforehand the quality of responses that he expects to obtain throug h his study. Thus, a researcher is able to understand the limitations of processes he is using and how they can be addressed to improve the quality of his findings. The three concepts allow researchers to share relevant knowledge with their participants on how different management perspectives shape their thinking. The patterns of questioning used may either describe or gradually predict the manner in which different participants involved in the study are likely to respond. Therefore, using literature already gathered, a researcher is able to make inferences on the type of results he is likely to obtain to understand if they confirm or contradict his earlier assumptions. This makes it possible for a researcher to investigate different aspects of reality thoroughly, to come up with new theoretical findings that add value to the study (Vincent, Bharadwaj Challagalla 2005, p. 11). Since most of the participants in such a study are likely to be students, a researcher gets an opportunit y to investigate their understanding about real world application of HRM principles. Through their participation, the researcher may get to learn how to interpret the data gathered constructively. These processes are also important in the formulation of a hypothesis. The hypothesis serves as a comprehensive assumption that allows a researcher to think analytically about what he intends to achieve from the research process he embarks on. As a result, a researcher takes time to look at different theoretical interpretations of the topic he seeks to study and their relevance. More importantly, validity, reliability and generalisation allow a researcher to move from broad theoretical concepts to narrow theoretical concepts as he investigates different factors that impact on his study. In effect, this allows him to make a positive impression on HRM post graduate students because of the high levels of professionalism he exhibits in his work (Vincent, Bharadwaj Challagalla 2005, p. 16). Th erefore, he will be able to come up with appropriate findings and conclusions that stimulate intellectual discourse in different settings they are applied. When using generalizations to design questionnaires and other methodological tools, researchers need to take note of standards used to measure the quality of management research. In their research designs, they should maintain links between empirical models and other processes used gather and document the information they gather. The empirical formats used and the results obtained out of these processes should match characteristics of phenomena being studied (Vincent, Bharadwaj Challagalla 2005, p. 18). Moreover, it is important for a researcher to find out specific theoretical concepts that are important to his study and how they affect the credibility of results obtained. For instances, a researcher may need to understand how various branches of HRM studied by students influence their academic and career choices. As a result, this makes him take note of research gaps that are likely to occur in his questionnaires to understand how they are likely to affect his study. Recommendations for a Questionnaire Before the questionnaire is done, it is important for effective sampling techniques to be used to determine the nature of the respondents. The researcher needs to find out the number of people he intends to gather responses from and how they represent the whole population the survey will be based on. Since the questionnaire will mainly target HRM post graduate students, the first criterion for a respondent that seeks to be included in the sample is that he or she must belong to this population (Mohrman, Gibson Mohrman 2001, p. 358). Subsequently, he must look at other factors that are likely to define the exact sample for his study such as; age, lifestyle, cultural background, previous professional training and career ambitions. Therefore, he needs to use randomisation techniques to ensure he chooses resp ondents with diverse behaviour, lifestyles and career aspirations, to make his study more credible. The final number of respondents chosen should represent all the other students in the institution. The stratification technique will make it possible for the researcher to find out if the sample he has chosen is a true representation of all postgraduate HRM students in the institution. The researcher needs to decide on the segments of all student population that are crucial to the survey and their respective statistical relevance to the study. In addition, the researcher will have to use different criteria to stratify all segments of the student population by focusing on their interests, learning patterns, intellectual accomplishments and their attitudes towards the course. The researcher can use computer applications to select student respondents who represent different categories (Mohrman, Gibson Mohrman 2001, p. 360). Subsequently, a researcher needs to include representative perc entages of all sub-groups that are to be used in the sample before proceeding with the study. This approach will help a researcher to come up with a more accurate sample that comprises of students drawn from all statistically relevant sub-groups. Before designing the questionnaire, the researcher needs to understand the manner in which survey estimates are going to be tabulated. Both sampling and non-sampling errors are likely to affect the design of the questionnaire survey used by the researcher. The design of the sample needs to look at differences in estimates which are likely to affect the quality of the sample used. In addition, the researcher needs to note other non- sampling errors in questionnaire design which may affect the quality of responses he obtains. For instance, errors that occur due to bias may distort the views of the surveyed population thereby casting aspersions on the objectivity of the findings. He also needs to find out if his sampling techniques stratify th e targeted population effectively (Mohrman, Gibson Mohrman 2001, p. 362). As a result, the researcher needs to be aware about this issue because it may make it difficult for him to compile accurate data from all segments of the post graduate HRM student population in the institution. Before using the questionnaire survey, the researcher needs to look at other problems which are likely to occur as he carries out his work. He needs to use effective data gathering, editing and evaluation processes to ensure the quality of his work remains high. In addition, the questionnaire design should check on responses that are either unclear or misleading. This problem can be eliminated through using appropriate and easy to understand language in the questionnaire (Mohrman, Gibson Mohrman 2001, p. 365). Therefore, it is important for the researcher to engage with HRM students he has chosen to participate in the study to find out their language skills and levels of exposure. This will help him t o compile suitable questions for them to respond to. As a result, sampled respondents will be in a better position to answer different questions they are asked properly. This will ensure research findings and conclusions reached are valid and reliable. The time in which the survey is going to be conducted has a direct consequence on the results attained from the study. It is important for the researcher to come up an effective work schedule that outlines when specific tasks are going to be performed during the study. The most appropriate survey will be a cross sectional survey which will relate why the students chose to study HRM and how this influences their future career ambitions (Mohrman, Gibson Mohrman 2001, p. 367). As a result, the research study will be able to address different factors being studied within a short period of time. More importantly, the researcher should also consider other factors such as failure by respondents to give out any information and how this impac ts on the quality of his study. As a result, he will be in a position to evaluate the goals of his research to find out if they conform to his initial expectations. References Cornelissen, JP Thorpe, R 2004, ‘The validity and usefulness of management theories: a review’, Leeds University Business School Working Paper Series, vol. 1, no. 1, pp. 1-23. Mohrman, SA, Gibson, CB, Mohrman, AM 2001, ‘Doing research that is useful to practice: a model and empirical exploration’, Academy of Management Journal, vol. 44, pp. 357-376. Riege, AM 2003, ‘Validity and reliability tests in case study: a literature review with hand on applications for each research phase’, Qualitative Market Research: An International Journal, vol. 6, no. 2, pp. 75-86. Tsang, EW Williams, JN 2012, ‘Generalization and induction: misconceptions, clarifications, and a classification of induction’, MIS Quarterly, vol. 36 no. 10, pp. 1- 30. Vincent, LH, Bharadwaj, SG Challagalla, GN 2005, Antecedents, consequences, and the mediating role of organizational innovation: empirical generalizations, Singapore Management University, Singapore.

Invention and Development of the Steam Engine

Invention and Development of the Steam Engine Steam engines are mechanisms that use heat to create steam, which in turn performs mechanical processes, known generally as  work.  While several inventors and innovators worked on various aspects of using steam for power, the major development of early steam engines involves three inventors and three principal engine designs.   Thomas Savery and the First Steam Pump The first steam engine used for work was patented by the Englishman Thomas Savery in 1698 and was used to pump water out of mine shafts. The basic process involved a cylinder that was filled with water. Steam was then delivered to the cylinder, displacing the water, which flowed out through a one-way valve. Once all of the water was ejected, the cylinder was sprayed with cool water to drop the cylinders temperature and condense the steam inside. This created a vacuum inside the cylinder, which then pulled up additional water to refill the cylinder, completing the pump cycle.   Thomas Newcomens Piston Pump Another Englishman,  Thomas Newcomen, improved on Slaverys pump with a design he developed around 1712. Newcomens engine included a piston inside of a cylinder. The top of the piston was connected to one end of a pivoting beam. A pump mechanism was connected to the other end of the beam so that water was drawn up whenever the beam tilted up on the pump end. To propel the pump, steam was delivered to the piston cylinder. At the same time, a counterweight pulled the beam down on the pump end, which made the piston rise to the top of the steam cylinder. Once the cylinder was full of steam, cool water was sprayed inside the cylinder, quickly condensing the steam and creating a vacuum inside the cylinder. This caused the piston to drop, moving the beam down on the piston end and up on the pump end. The cycle then repeated automatically as long as steam was applied to the cylinder.   Newcomens piston design effectively created a separation between the water being pumped out and the cylinder used to create the pumping power. This greatly improved  on the efficiency of Slaverys original design. However, because Saverys held a broad patent on his own steam pump, Newcomen had to collaborate with Savery to patent the piston pump.   James Watts Improvements Scotsman James Watt  significantly improved and developed the steam engine over the second half of the 18th century, making it a truly viable piece of machinery that helped start the Industrial Revolution. The first major innovation of Watts was to include a separate condenser so that the steam didnt have to be cooled in the same cylinder that contained the piston. This meant the piston cylinder remained at a much more consistent temperature, greatly increasing the fuel efficiency of the engine. Watt also developed an engine that could rotate a shaft, rather than an up-and-down pumping action, as well as a flywheel that allowed for smooth power transfer between the engine and the workload. With these and other innovations, the steam engine became applicable to a variety of factory processes, and Watt and his business partner, Matthew Boulton, built several hundred engines for industrial use.   Later Steam Engines The early 19th century saw major innovation of high-pressure steam engines, which were much more efficient than the low-pressure designs of Watts and the others steam-engine pioneers. This led to the development of much smaller, more powerful steam engines that could be used to power trains and boats and to perform a wider range of industrial tasks, such as running saws in mills. Two important innovators of these engines were American Oliver Evans and Englishman Richard Trevithick. Over time, steam engines were replaced by the internal combustion engine for most types of locomotion and industrial work, but the use of steam generators to create electricity remains an important part of electrical power production today.

Islam Afterlife Essay Example | Topics and Well Written Essays - 1500 words

Islam Afterlife - Essay Example Muslims who has followed the teachings of Islam will go to Heaven which is a perfect secure place for rest and peace. And people who has not followed the Islam and ignored Allah’s teachings will be sent to Hell as punishment. From the teachings of our beloved Holy Prophet (SAW), it becomes clear that after the end of an individual in fact take him/her to be lifeless, but that person remains alive. Life after death is entirely dissimilar from this life. The interval between death and Day of Judgment is called ‘Barzakh’. Imam Bukhari reported that Hazrat Aiesha (R.A) said that the Prophet Mohammad (P.B.U.H) said: â€Å"Destroyed is the one who has his account settled on the Day of Judgment†, Aiesha (R.A) said: â€Å"O Messenger of Allah, didn’t Allah says: â€Å"Then He who give his records in his right hand soon will his account be taken by easy reckoning†. The Prophet (P.B.U.H) replied: â€Å"This is the skimming through the deeds; and destr oyed is the one who has his account settled on the Day of Judgment.† After this worldly life, every person will be equal before Allah. No any king will be superior than his slave; a slave also can be a king by doing good deeds or by follow Islam sincerely. And a king can remain a king if he is kind and helpful to his people. In the graveyard when an individual is buried, two Angels will be sent by Allah in the graveyard. One angel will be ‘Munkir’ and the other will be ‘Nakir’. There are some specific questions according to the meaning of Ayaat of Quran-e-Pak which will be asked by angel. Questions will be â€Å"What do you know about the messenger (prophet P.B.U.H) of Allah†? â€Å"Who is your Lord†? Than they will ask over that â€Å"What is your religion†? And â€Å"Who is your Prophet†? The dead body will reply all their questions. If the dead body will be a Muslim, he/she will be gifted. And if he/she is a non-Muslim h e will be punished by answering incorrect. Angles will send his/her soul according to his deeds, if he will be a good man he will be sent in heaven, otherwise thrown in hell. This world is a great test world for all human beings. A good person will be in heaven and a bad person will be thrown into hell. Hell is a place where Allah keeps their bad human beings. There is a big reward hereafter, alike punishment is also brutal. Hell is a big space in which millions of peoples can be punished at once. Hell is full of fire which is fanned for millions of years. Fire is fanned till the Day of Judgment. All the persons with sins will be thrown into it and will be punished till his punishment ends. All the doors of forgiveness will be closed on the Day of Judgment. No one can be escaped. It will be on the sky, how could anyone one be escaped. All the things will be done according to the order of Allah. Paradise (Jannah) is the place made for those people who are beloved to Allah through the ir actions. Such bounties are there which nobody can imagine, no mind can perceive, no ears had ever heard. People in Jannah will spend their time with full joy and peace. Their every will be come true which was unaccepted on earth. Heaven is a beautiful, calm and secure place which will be full of beautiful hurs (fair, beautiful females) wearing fine silk gowns with wide lovely eyes. Milk streams will float everywhere. No sense of fatigue will touch there. People will be never asked to leave from there.

Advantages of open source software Essay Example | Topics and Well Written Essays - 1500 words

Advantages of open source software - Essay Example Today open source software has become critical for almost every organization.Almost everything requires open source software,be it telecommunication systems,inventory, accounting,personal productivity applications,contact management and operating systems amongst others.As far as the democracy peace and economy is concerned open software provides access to better technology to even those who cannot afford them. Since, technology is crucial to the economy in terms of the cost it saves by increasing the end productivity; the better access to technology has increased the productivity and thus the GDP of the entire world. Even cheaper technology is the success of most of the developing countries. The growth of the developing countries has provided better returns for the companies across the globe in-turn because they now have been able to easily get some part of their business outsourced to these destinations and decrease costs. This has lead to employing further more people and improving the technology further helping people across the world.The source code should be available with the software and distribution in terms of the compiled form should also be available. There should be a well publicized form of distributing the software just like distributing on the internet when the product is not distributed with the source code.There should be permission by the license for the distribution of software which is made from modified source code. The license needs to have derived works for having a distinct name or version number. 5. No Discrimination against Persons or Groups The license must not discriminate against any person or group of persons. It should be accessible to whoever wants. 6. No Discrimination against Fields of Endeavor The license must not restrict anyone from making use of the program in a specific field of endeavor. For example, it may not restrict the program from being used in a profit generation entity, or from being used for genetic research. 7. Distribution of License The rights attached to the program must apply to all to whom the program is redistributed without the need for execution of an additional license by those parties. 8. License Must Not Be Specific to a Product The rights attached to the program must not depend on the program's being part of a particular software distribution. If the program is extracted from that distribution and used or distributed within the terms of the program's license, all parties to whom the program is redistributed should have the same rights as those that are granted in conjunction with the original software distribution. 9. License Must Not Restrict Other Software The license must not place restrictions on other software that is distributed along with the licensed software. For example, the license must not insist that all other programs distributed on the same medium must be open-source software. 10. License Must Be Technology-Neutral No provision of the license may be predicated on any individual technology or style of interface. Following are the examples of open source software2: Linux (http://www.linux.org/): Originating from UNIX system and basically an operating system and kernel.

Privacy Essay Example | Topics and Well Written Essays - 1500 words

Privacy - Essay Example As apparent, effective data management, entails adherence to ethical, social and legal standards that guide individuals or institutions when transmitting information. The standards are significant especially in the current environment where various institutions are facing immense challenges in data management. The standards present requisite incentives that ensure information within institutions is used effectively. Data privacy is of fundamental concern within several institutions, for example, banks, hospitals, and learning centres. Privacy emphasises the need for appropriate and safety management of client’s data to boost their confidence. This paper discusses privacy because it is a fundamental aspect that ensures quality administration of data within institutions. Ethical, social and legal issues relevant to Information Systems As noted Information technology (IT), systems are software or hardware used by individuals and institutions to execute activities. The systems fac ilitate effective and efficient delivery of services in various facets of operations, and are recognisable as key pillars that influence data privacy. They aid information capturing, encoding, processing, storage and dissemination. The administration of such activities or information should be reliant on excellent privacy standards (Moon2010, p.1). The standards should assume social, legal and ethical dimensions. Furthermore, they should focus on an institution’s capacity to enhance sustainability. Ethics defines moral processes in institutions. It sets clear standards and moral values that stakeholders should obey in various jurisdictions. Ethical standards ensure delivery of quality services and optimal utilisation of resources, as well as enhancement of privacy in information administration. Institutions should formulate viable ethical principles, for example, the golden rule, utilitarian and risk aversion principles (Quigley 2004, p.2). This creates a favourable environme nt where every stakeholder is treated with diligence and respect. This is significant since institutions that operate with inferior ethical guidelines cannot maintain their clients in the current dynamic world that experiences immense competition. Code of ethics requires employees within institutions or individuals to use client information with confidence. They should also enhance privacy, security in data management and treat clients with respect. Exhibition of high level of cautiousness, prudence, timely delivery of services and accountability also form key ethical guidelines. The standards are integral in facilitating performance since they encourage accountability, responsibility and adherence to due processes while executing activities. Each profession has set ethical guidelines that guide execution of activities (Moon 2010, p.1). The professions, for example, nursing and accounting focuses on data privacy based on the information that individuals in such professions possess. Information conveyed through IT system significantly affect social processes. Poor management of information may lead to increased social incoherence, animosity and damage mutual understanding. This stalls performance and delivery of quality services to clients. Institutions should adopt the recommended information management practices to advance social integration. They should also adopt best practices to facilitate effective mitigation of social issues (Wilson, 2004, p. 119).

The Developing Manager Essay Example | Topics and Well Written Essays - 2000 words

The Developing Manager - Essay Example The theory had the following principles; the managers should come up with a process for every type of component of an employee’s job, encourage specialization, choose and coach employees scientifically, plan and programme the jobs, develop patterns for time and ways for each job and use wage as a motivation. A French engineer Henri Fayol came up with a clear difference between the operating and management departments of an organization, known as the â€Å"administrative theory†. He classified five key roles for managers; developing, organizing, coordinating, directing and commanding. Max Weber and Chester Barnard also contributed to the administrative theory. Max Weber made a â€Å"bureaucracy concept†, the main objective of this concept was to plan a system and methods to certify that all workers were being treated justly. Mary Parker Follett contributed to the administrative theory by highlighting the importance of the employees’ contribution, resolving differences and mutual objectives. Companies like McDonald’s still use the classical management theories. Large firms that are economizing by letting employees go and turning more efficient also use classical theories of management. (Lussier, 2008) This theory emphasized on the fact that human skills are more important as compared to technical skills. In a study conducted by Joan Woodward he showed how technology has an effect on the structure of the firm. She stated that the structure of the firm changes when technology changes. This study also demonstrated that the classical theory was effective when the firm adopted mass production technologies, and the behavioural theory was effective when the production was on a small scale. (Lussier, 2008) There are many types of management style that a firm can use, which style it chooses has a great influence on how efficient the employees are. Firm usually use a combination of all the management styles to

Should workers have the right to strike, and should this right be Essay

Should workers have the right to strike, and should this right be restricted in particular contexts or for particular groups of - Essay Example However, if companies adopt a stakeholder model of corporate governance, the need to strike might be averted. The stakeholder model of corporate governance becomes relevant in the issue of a strike because the structure of the philosophy of governance, when geared towards a shareholder model becomes a microcosm example of survival of the fittest. Each member of a shareholder model is serving his or her own interests because the overall corporate culture is geared towards only protecting the interests of the owners at the expense of all other considerations. Improvements in employment conditions do not occur unless they are of a benefit to the shareholder’s interests. Layoffs and terminations are made liberally with high levels of turnover when the interests of all parties are usurped by an upward flow of actions that are geared solely towards the owners. In a stakeholder model of corporate governance, all parties, including the employees, are taken into consideration when maki ng the decisions that affect the company. Everyone’s concerns and needs are addressed, and most are met, in order for all to receive the benefits of the interests of the company. The Right to Strike The U.K. ... While the Constitution has since been signed, the issues were important enough that it delayed the U.K. in agreeing to all the terms within the document. Part of the regulations that define the right to work in the UK are structures on how a strike must be approached and voted upon. Although, as pointed out by Mr. Hendy during a debate in Parliament in 2009, all governments have restrictions on the right to strike, the British government has set up structures that limit those rights to a point that the international community has voiced objections that have had to be addressed (Great Britain and Dismore 2009, p. 25). Therefore, the debate over the right to strike has been an ongoing issues within the U.K. However, the right to strike extends beyond the laws that currently and previously structured the rights of the employee to protest his or her conditions within the work place. The right to strike is the right to help define how a social group, that group defined by the workers, has the ability to designate boundaries under which they will allow themselves to be used for the purposes of commerce. The right to strike is a legal concept, but it is also a human rights concept that must be considered when there are problems within the work place that are impeding the basic human condition. According to Amnesty International (2010) the right to strike is a human’s right’s issue that can be held as a standard in regard to the level of human rights that are available within a nation. When a country cannot afford its workers the rights to organize and protest conditions that are not conducive to the welfare of their lives. Issues such as fair wages and worker safety can create problems that must be

The Developing Manager Essay Example | Topics and Well Written Essays - 2000 words

The Developing Manager - Essay Example The theory had the following principles; the managers should come up with a process for every type of component of an employee’s job, encourage specialization, choose and coach employees scientifically, plan and programme the jobs, develop patterns for time and ways for each job and use wage as a motivation. A French engineer Henri Fayol came up with a clear difference between the operating and management departments of an organization, known as the â€Å"administrative theory†. He classified five key roles for managers; developing, organizing, coordinating, directing and commanding. Max Weber and Chester Barnard also contributed to the administrative theory. Max Weber made a â€Å"bureaucracy concept†, the main objective of this concept was to plan a system and methods to certify that all workers were being treated justly. Mary Parker Follett contributed to the administrative theory by highlighting the importance of the employees’ contribution, resolving differences and mutual objectives. Companies like McDonald’s still use the classical management theories. Large firms that are economizing by letting employees go and turning more efficient also use classical theories of management. (Lussier, 2008) This theory emphasized on the fact that human skills are more important as compared to technical skills. In a study conducted by Joan Woodward he showed how technology has an effect on the structure of the firm. She stated that the structure of the firm changes when technology changes. This study also demonstrated that the classical theory was effective when the firm adopted mass production technologies, and the behavioural theory was effective when the production was on a small scale. (Lussier, 2008) There are many types of management style that a firm can use, which style it chooses has a great influence on how efficient the employees are. Firm usually use a combination of all the management styles to

RESEARCH CRITIQUE Paper Example | Topics and Well Written Essays - 1500 words

CRITIQUE - Research Paper Example oned in the article is not the lack of hourly rounding taking place; in fact it is that as the staff shortage has worsened over the years, the patient satisfaction had decreased which causes hindrance in the patient outcomes. The author identifies the significance of the problem as he mentions the detailed study about the change in the hourly rounding pattern in nursing and how it affects the patients and the whole system. The background information provided by the author supports the problem fully as he explains why the patient satisfaction rates fell, how they could be improved and what role does hourly rounding play. The purpose of the study is to work out the challenges faced by nurses every day and to improve the patient satisfactory level. The authors used previous researchers and their articles to support the current analysis and changing trends. The references that were used from the past 10 years were Meade and co-authors (2006), Krauss and co-authors (2005), Amador and Loera (2007) and Olive and co-authors (2006). The references used from the last 5 years are Culley (2008), Assi, Wilson, Bodino, Bognar and Lemenski (2008), Healy, Oliver, Milne, and Connelly (2008), Coussement and co-authors (2008) and Roszell, Jones and Lynn (2009). The authors suggest that future qualitative research should be done focusing on discharged patients’ perceptions about how nurses treated them during their hospitalization. The study is based on a theoretical framework discussing the many kinds of variables that need to be considered. The studies analyzed discuss the various views and methods used to implement the hourly rounding. The overall article shows a theoretical perspective of why the hourly rounding is needed, is significant, is effective, improves the patient satisfaction, and how it should be managed to ensure the future results are effective too. The research hypotheses are the use of hourly rounding in the nursing profession to improve the quality of services

Diabetes mellitus, Essay Example for Free

Diabetes mellitus, Essay Since diabetes is such a complex disease with many different forms, we decided to focus on diabetes type I. This is known as insulin-dependent diabetes mellitus (IDDM). This type of diabetes includes people who are dependant on injections of insulin on a daily basis in order to satisfy the bodies insulin needs, they cannot survive without these injections. OVERVIEW OF DIABETES TYPE I What is diabetes type I? In order to understand the disease we firstly need to know about insulin. Insulin is a hormone. The role of insulin is to convert the food we eat into various useful substances, discarding everything that is wasteful. It is the job of insulin to see that the useful substances are put to best use for our well-being. The useful substances are used for building cells, are made ready for immediate expenditure as energy and also stored for later energy expenditure. The cause of diabetes is an absolute or lack of the hormone insulin. As a result of this lack of insulin the processes that involve converting the foods we eat into various useful substances does not occur. Insulin comes from the beta cells which are located in the pancreas. In the case of diabetes type I almost all of the beta cells have been destroyed. Therefore daily injections of insulin become essential to life. Health implications of diabetes type I One of the products that is of vital importance in our bodies is glucose, a simple carbohydrate sugar which is needed by virtually every part of our body as fuel to function. Insulin controls the amount of glucose distributed to vital organs and also the muscles. In diabetics due to the lack of insulin and therefore the control of glucose given to different body parts they face death if they dont inject themselves with insulin daily. Since strict monitoring of diabetes is needed for the control of the disease, little room is left for carelessness. As a result diabetic patients are susceptible to many other diseases and serious conditions if a proper course of treatment is not followed. Other diseases a diabetic is open to: Cardiovascular disease, stroke, Peripheral artery disease, gangrene, kidney disease, blindness, hypertension, nerve damage, impotence etc. Basically there is an increased incident of infection in diabetic sufferers. Therefore special care needs to be taken to decrease the chances of getting these other serious diseases. PHYSICAL ACTIVITY What is physical activity? (Bouchard 1988) States that physical activity is any bodily movement produced by skeletal muscles resulting in energy expenditure. Therefore this includes sports and leisure activities of all forms. Why do we need physical activity in our lives? Physical activity and exercise helps tune the human machine, our bodies. Imagine a car constantly driven only to stop for fuel. It would be a client for all sorts of damage, rusting, oil leaking, dehydration and the chances are most likely it would die in the middle of the road not long after. This is what the body would be like if we didnt exercise at all. We would be and as a result of todays lifestyle many of us are, the perfect target to all kinds of diseases and infections. For those of us who are carrier of some disease or illness we are still encouraged to exercise by our physicians if we have the strength to. This is to help make our organs, muscles, bones and arteries more efficient and better equipped to fight against the disease or illness. This is our way of counter attacking. And if we are still healthy then we reduce the chances of getting an illness or a disease. PHYSICAL ACTIVITY AND DIABETES (EPIDEMIOLOGY) Recently insulin injections have become available to dependant patients. However in the pre-insulin era physical exercise was one of the few therapies available to physicians in combating diabetes. For an IDDM carrier to benefit from exercise they need to be well aware of their body and the consequences of exercising. If an IDDM carrier has no real control over their situation and just exercise without considering their diet, time of insulin intake, type of exercise, duration of the exercise and the intensity, then the results can be very hazardous to the patient. In the first journal article that I used for this part of the research (Sutton 1981) had conducted an investigation on drugs used in metabolic disorders. The article is designed to provide some background information on previous beliefs and research conducted early this century. As well as his own investigations conducted during the beginning of the 1980s. He has compared the results and came to the same conclusion as the investigations done early in this century. Suttons findings show that decrease in blood glucose following an insulin injection was magnified when the insulin was followed by physical activity/exercise (see figure 1). This shows that if a person gets involved in physical activity or exercise after insulin the volume of glucose drops dramatically. This leads to symptoms of hypoglycemia. The reason this occurs is that glucose uptake by muscles increase during exercise, in spite of no change or even a diminishing plasma insulin concentration. As a result of this type of information we know now that if a patient is not controlled through a good diet and program then they could put themselves in danger. A person who might be poorly maintained and ketotic will become even more ketotic and hypoglycimic. Good nutrition is of great importance to any individual especially one that exercises. In the case of diabetes even more consideration must go into the selection of food before and after exercise. Doctors suggest large intakes of carbohydrates before exercise for diabetes carriers to meet the glucose needs of the muscles. The second article that I used was that of Konen, et al. He and his colleagues conducted testing and research on changes in diabetic urinary and transferrin excretion after moderate exercise. This article was a report of the way the research was conducted and its findings. The researched found that urinary proteins, particularly albumin, increase in urinary excretion after moderate exercise. Albumin which is associated with micro- and macrovascular diseases in diabetic patience was found to increase significantly in IDDM patients, while remaining normal in non-diabetics. (See table 1 and 2 for results) These results cannot be conclusive to say that this shows that exercise causes other micro- and macrovascular diseases in diabetics. Since albumin is not associated with any disease in non-diabetics then the same may be the case for diabetics as well. However further research is required to find out why such a significant increase occurs in diabetic patients and what it really means. It obvious that there are many very complicated issues associated with diabetes which cannot be explained at this stage. Therefore much more research is required and its only a matter of time for these complications to resolved. Although there are no firm evidence to suggest that exercise will improve or worsen diabetes still it is recommended by physicians. Aristotle and the Indian physician, Sushruta, suggested the use of exercise in the treatment of diabetic patients as early as 600 B.C. And during late last century and early this century many physician claimed that the need for insulin decreased in exercising patients. The benefits of exercise in non-diabetic individuals is well known. For example reduce the risk of heart disease. This makes exercise very important to diabetic carriers since they are at a greater risk of getting heart disease than non-diabetics. Unquestionably, its important for diabetics to optimise cardiovascular and pulmonary parameters as it is for non-diabetic individual. Improved fitness can improve ones sense of well-being and ability to cope with physical and psychological stresses that can be aggravated in diabetes.

Cadbury Is A Brand With A Long History Marketing Essay

Cadbury Is A Brand With A Long History Marketing Essay Cadbury is a brand with a long history in New Zealand and a passionate commitment to making everyone feel happy. Cadbury  is a  confectionery  company owned by  Kraft Foods. Its main  headquarter is in London, United Kingdom, and the company operates in more than 50 countries worldwide. John Cadbury shaped the business in 1824 on the name of Cadbury. The business started as a shop in a fashionable place in Birmingham. It sold things such as tea and coffee, mustard and a new sideline cocoa and drinking chocolate, which John Cadbury prepared him using a mortar and pestle.   In 1847 a large factory was rented in Bridge  Street Birmingham. In the mean time John Cadbury was joined by his  brother Benjamin and the name of the business became Cadbury Brothers  of Birmingham.  (Wikipedia, 2010) In 1866 when the brothers  introduced the process of pressing the cocoa butter out of the cocoa  beans. The benefits for the Cadbury brothers was that they could use  the butter to make different types of eating chocolate the first of which was the Cadburys dairy milk.   A description of Cadburys and their aims and objectives Cadbury is an international company that makes market and sells unique brands chocolate. Cadbury have done this successfully for over 200 years. The reason they are so successful is because they have a clear understanding of the needs of their consumers, customers and other stakeholders.   Dunedin is a major centre for Cadbury Schweppes in the region, with the site playing host to Cadbury World and being a major production and distribution centre. (Coursework, 2003) Product and services   Dunedin is a major centre for Cadbury Schweppes in New Zealand and major production of Cadbury chocolates are done here. It is also called a major distribution centre of Chocolate. Some of the major products brands produced by Cadbury includes : Bars  Dairy Milk,  Crunchie,  Caramel,  Wispa,  Boost,  Picnic,  Flake,  Curly Wurly,  Chomp, and  Fudge; chocolate  Buttons; the boxed chocolate brand  Milk Tray and the twist-wrapped chocolates  Heroes. As well as Cadburys chocolate, the company also owns  Maynards  and Halls, and is associated with several types of confectionery including former Trebor and Bassetts brands or products such as Liquorices Allsorts,  Jelly Babies,  Flumps,  Mints,  Dolly Mix,  Black Jack  chews,  Trident gum, and Soft mints.( Indiamart, 2012) Market of interests Cadbury Confectionery Ltd is the most dominant player in chocolate confectionery in New Zealand. The company rebounded from negative media attention in 2009 to reclaim a lost percentage point in value share during 2010, to account for 52%, making it by far the largest player in chocolate confectionery. (Euro monitor, 2011) Chocolate is now one of the best sweet for everyone`s. It includes cocoa in it because of which it seems dark and sweet. The first is the growing share that high-cocoa dark chocolate makes up of the estimated $350 million to $400m of chocolate each year. (Wikipedia, 2012)It changes the tastes of chocolates to darker, richer chocolate the 72% cocoa content Dark Ghana slabs are now Whittakers biggest seller, while 70% cocoa Old Gold is Cadburys fastest-growing line mirrors our increasingly sophisticated taste for everything from coffee and tea, to olive oil and wine. (Whitakers, 2012) Scarborough Fair, which is owned by a consortium of small, private investors in New Zealand and sources its cocoa from Peru, is aiming to foot it in the same large-format bar that has been so successful for Cadbury and Whittaker. Though its bars are slightly lighter (180g compared to 250g), they take up the same footprint on the shelf and the price per gram is only 2.3c, compared to the 1.9c for the dominant players in the supermarket slab market, in which Cadbury has a roughly 70% share, followed by Whittakers which claims roughly a 20% share. (Wikinvest, 2012) Cadbury plc (NYSE:CBY) is  confectionery  company that makes 7.3% of the worlds  chocolate  (by dollar volume), 27% of the worlds gum, and 7.4% of its candy. Australia and New Zealand are CBYs largest markets in the region.  CBY leads the Australian confectionery market with a number one share in chocolate at 53%.  (Wikinvest, 2012)Cadburys main chocolate brand in Australia is Cadbury Dairy Milk and in New Zealand, brands include Cadbury Dairy Milk and Moro. CBY has a number one position in New Zealands confectionery market with a 47% share. Image:CBY_Revenue_and_Net_Profit.jpg (Source: Wikinvest, 2010) Participates in the Global Competitive Marketplace global-confectionery-market-share.ashx.jpeg Trends Cadbury plc, the producer of the Dairy Milk brand has reported a 6 per cent increase in profits last year. The increase in the sales was due to the increase in the marketing investment in the Dairy Milk products. The marketing budget was increased from $87m last year to $120m, which is up 10.8% in respect to sales. Marketing indeed has helped the confectionary company gross a good deal of profit in this global economic storm. (Cadbury, 2012) Cadburys most known brands, Dairy Milk, Halls and Trident helped boost growth by 11 percent. Dairy Milk with its finger licking chocolates obviously was a good performer in the Cadbury headquarters, London. Cadbury chocolates especially Dairy milk makes use of less cocoa in its production thats why its taste is not bitter and colour is not so as dark like other chocolates. So mostly the kids and the adults too opt for this chocolate as their sweet dish only because of its quality and taste. Cadbury is indeed a good example of how marketing strategies can help turn an unfavorable situation in to a favorable one. (Cadbury, 2012) Other Issue Adverse weather conditions have brought about global shortages for raw materials such as sugar and dairy products. Furthermore, political tensions in the Ivory Coast (where most of the worlds cocoa comes from) have pushed up the prices for cocoa. Consequently global commodity prices have surged which had a negative impact on chocolate confectionery manufacturers. Unlike other manufacturers, chocolate confectionery manufacturers have found it difficult to pass on price increases to consumers, given the predominant supermarket strategy to employ promotional pricing. (Euromonitor, 2011).Consequently, individual manufacturers are faced with the decision to either internalize cost increases to secure consumer demand and continue selling products on promotion or pass such costs onto consumers with the potential consequence of losing consumer demand to competitors. The strategy employed by manufacturers depended largely on whether they produced premium chocolate products or not. Premium cho colate product manufacturers found it easier to pass on cost increases, due to the higher price points of their products. Conversely, other manufacturers preferred to internalize their cost increases as much as possible. (Euromonitor, 2011) External Environment impacts Technology The special taste and texture of Cadbury chocolate is based on long traditions of expertise in chocolate recipe and processing methods unique to Cadbury. In this competitive era and due to advancement in science, technologies are improving and getting more reliable for the people and new technology enables the process to be highly tuned to consumers evolving tastes and preferences. Chocolate production is a highly sophisticated, computer controlled process, with much of the new specialist technology and machinery being produced to Cadburys own design and specification. The Dunedin facility employs over 700 personnel and produces in excess of 5,000t of chocolate crumb every year as well as finished products. (Cadbury, 2012). The factory is the largest chocolate manufacturing plant in New Zealand. It supplies finished products for the domestic markets in New Zealand and Australia and, in addition, exports chocolate crumb to Cadbury finishing plants in Australia, Pakistan and China. Dunedin in New Zealand was chosen by Cadbury because of its excellent infrastructure and a plentiful supply of rich milk for chocolate production. Chocolate crumb is a commodity that is in demand globally as the consumption of chocolate per capita worldwide increases to record levels. (Tourism.net, 2012) Political Cadbury food labeling laws are very precise about what can and cannot be called chocolate. Chocolate is any product made from cocoa nibs, cocoa mass, cocoa, fat-reduced cocoa or any combination of two or more of these ingredients, with or without extracted cocoa butter and sucrose. Dark Chocolate must not contain less than 35% total dry cocoa solids, of which at least 14% must be dry non-fat cocoa solids. Milk chocolate must either be 20:20, with a minimum of 20% dry cocoa solids (of which 2.5% non-fat cocoa solids) and a minimum of 20% milk solids (minimum 5% milk fat). Dairy Milk is this type of milk chocolate. (Skillsspace, 2012) 14:25, with a minimum of 25% dry cocoa solids (of which 2.5% non-fat cocoa solids) and a minimum of 14% milk solids (minimum 3.5% milk fat). This type of milk chocolate can be called European or coating chocolate. (Skillsspace, 2012) The Food Standards Agency is responsible for checking that the law is upheld on the safety of materials that come into contact with food (e.g. food processing machinery and packaging) and food labeling. Labels must contain certain information, e.g. the product`s name, the companys name, a list of ingredients, special storage instructions). Companies have to make sure they know what the law is and that they conform to it. Two important laws are: Food Safety Act, 1990 Sale and Supply of Goods Act, 1994 Covers four main areas: Goods must: 1. Labeling 1. Be of a satisfactory quality 2. Additives 2. Fit the description given 3. Composition (or content) 3. Be fit for their purpose as made known to the seller 4. Public health and hygiene. (Source: Skillsspace, 2012) Economics Cadbury Dairy Milk chocolate is the leader chocolate in overall New Zealand. It will now include Fair trade Certified products in its range. Cadbury Dairy Milk chocolate products becoming Fair trade Certified will increase Fair trade chocolate sales 20 fold, and double last years total sales of Fair trade Certified products in New Zealand and Australia. The scale of Cadbury Dairy Milk chocolate going Fair trade is massive with more than 5.7 million Fair trade Certified Cadbury Dairy Milk chocolate blocks in New Zealand and estimated 350 million Fair trade Certified Cadbury Dairy Milk chocolate blocks globally in 2010. (Cadbury, 2012). The move is the result of nearly two years of work with Cadburys Fair trade partners globally. It follows more than 100 years of pioneering ethical chocolate production, including the ground-breaking Cadbury Cocoa Partnership where Cadbury is providing NZ$120 million over 10 years to improve the lives of cocoa farmers. (ChocolateCarnival, 2009) Cadbury has invested NZ$69 million to turn Dunedin into a specialist factory and secure manufacturing and jobs in New Zealand. à ¢Ã¢â€š ¬Ã‚ ¢ In the wake of rising operating and ingredient costs, Cadbury is reducing manufacturing costs so its products remain affordable at the checkout. à ¢Ã¢â€š ¬Ã‚ ¢ The Dunedin upgrade into a world class specialist manufacturing facility is almost complete and it will make iconic products such as Cadbury Jaffas, Pascall Pineapple Lumps, Cadbury Chocolate Fish, Cadbury Pinky, and boxed chocolates for Australia and New Zealand as well as chocolate crumb, the base ingredient in Cadbury Dairy Milk chocolate.(Cadburyworld, 2012) Cadbury Confectionery today confirmed that the restructuring of its New Zealand and Australian manufacturing operations into specialized Centers of Manufacturing Excellence is in its final stage. The project, originally announced back in September 2007 (with a further communication in August 2008) has already seen investment of $NZ69 million to improve the productivity, and secure the long-term future, of its New Zealand manufacturing operations. (Cadbury, 2012) Social culture The culture of Cadburys started out being paternalistic as the company was devoted to making its employees feel welcome and valued within the company. Cadburys relied on its staff very heavily as without a vast employee base the company would not be the big corporation it is today. Cadburys built their famous Bourneville site along with accommodation for gaining the attractions of an employee so the workforce would be close to their place of business. Along with this the factory was built in the middle of a garden so when employees had finished work or were on a break they had somewhere to relax as well as socialize with other colleges on a Sunday as the factory was closed. Today Cadburys have become a company who has a culture, which is interested in keeping its stakeholders happy. Along with this and the advancement in technology Cadburys have now lost its broad employee range and replaced it with machines and now only employ enough staff to keep the machines going. By being stakeholder driven the company has now become controlled by shareholders who are mainly interested in the company making a profit. (123helpme, 2011) Demography Demography is the main thing if someone is selling the products. Cadbury, from his very beginning, has a same focus on his demography factors. Cadbury focuses on all the people whether its a child, youngsters, teenagers or oldies. The story starts with Once upon a time in 1948à ¢Ã¢â€š ¬Ã‚ ¦ when Cadbury entered the Indian market. It originated from a town in the United Kingdom, Bourneville in 1905. (Cadbury, 2012) As the Cadburys official web site suggests, its journey in India has been an eventful one. In the early 1990s, it tried to cater to the sweet tooth of the children. Those days they steered the market and took control over the companys major market share. However, the strategy changed by letting out the secret that Everyone has a child inside and thus everyone craves for the taste of chocolate. Cadbury strategies went through a considerable change. It now catered from children to adults. There is some differentiation targeting as a variety of Cadbury products are available to cater for the individual needs of different groups of customers. But nowadays the people are suffering with diabetes. So the diabetic segment people started use of less chocolate or sugar free thing. Diabetes: Diabetes occurs when there is too much glucose (sugar) in the blood. Over time, this can cause damage to many parts of the body. Diabetes is common about 170,000 people in New Zealand have diabetes and rising rapidly as more of us are getting fatter. Based on the most likely future scenario, the diabetes epidemic is forecast to grow rapidly over the 15 years from 1996 to 2011. (Healthnavigator, 2012) Forecast increase in number of (diagnosed) diabetics, 1996 to 2011 (Source: Healthnavigator, 2012) Economy In December 2006 Cadbury Schweppes, the well-known confectionery manufacturer, announced the expansion of its operation in New Zealand on the South Island in the city of Dunedin. The expansion project required a total investment of NZ$69m (à ¢Ã¢â‚¬Å¡Ã‚ ¬39m). (Cadburyworld, 2012). In August 2008, an additional investment was announced taking the total amount of investment in the project to NZ$69m. Part of the investment was contributed through the Investment New Zealand Strategic Investment Fund. This amount was around NZ$2m and was granted ostensibly for Cadbury to establish an international chocolate crumb research and product development centre at the Dunedin site. (Tourism, 2012) Cadbury contributed a further NZ$17.5m for new buildings, plant and environmental work. The company provided a further NZ$500,000 for the RD centre. (Foodprocessing, 2012). Contractors working for Cadbury Schweppes included Production Logistics NZ for control system integration and software development for the manufacturing control systems. Streak Automation has also worked on the Pack100 Wrapper Automation upgrade that involved the redesign and upgrade of the PLC and servo controls and mechanics for the high-speed wrapping machine, which wraps all of the small-size chocolate at the site. Finally, the manufacturing areas (surfaces, pipes, machinery and ceilings) at Dunedin use a special paint with low volatiles (low odor) to avoid tainting the products. (Foodprocessing-technology, 2011) Competitors: Whittaker In 1890, James Henry Whittaker came to NZ and brought his chocolate knowledge from working for a confectioner in England at 14. Since 1896 he has been making Australasias premium chocolate. Today it is still owned and run by the Whittaker family. All the products are made in the factory in Porirua, Wellington and they source the best ingredients from all around the world. The Whittakers range now includes 65 delicious different treats. (Whittaker, 2012). It is exported to countries such as Singapore, Australia, Vietnam and India. The milk chocolate contains 33% cocoa, compared to their competitor, Cadbury, whose milk chocolate only contains 21% cocoa. The dark chocolate contains 50% to 72% cocoa. The cocoa comes from Ghana and Madagscar so it is some of the best quality chocolate in the world. It is all Halah accredited by FIANZ (excluding Rum and Raisin) and all gluten free (except Kiwifruit Block and Toffee Milks). Milk also isnt an ingredient in the dark chocolate which is great f or the lactose intolerant and for vegans. (Whittaker, 2012) Four P`s Product Packaging Branding Blocks, Slab, Chunks, Sante, Toffee Milk, Bars, Square Dark Ghana Pips Place- Service Stations Super Market Stores Dairys and convenience stores Price- Low price with best quality Promotion- Internet Posters TV advertisements Nestle Henri Nestlà © gave his name to what is now the worlds largest food and beverage business, with over 280,000 employees, 456 factories in 84 countries and sales of more than $140 billion in 2008. In our region, Nestlà © products have been available since the 1880s and in 1885; around 125 years ago, the company was first registered in New Zealand. (Nestle, 2012) Four P`s Product- Bars Blocks Place- Service Stations Super Market Stores Dairys and convenience stores Price- Nestle again decides it price on the basis of competition. The best think about the company nestle is that it is very flexible and it can come down with the price very quickly. Promotion- Advertisements Personal Selling Sales Promotion Publicity and Public Relations Marketing Mixes and Profitability: 1. Whittaker: Whittakers markets a range of 250g Blocks, Slabs, Santà © Bars and Chunks in supermarkets. In the molded Block Chocolate market, Whittakers has made a quantum jump in sales and retail sales for the brand at the end of May 2009 were $17 million with growth of 62.7% pushing sales at the end of May 2010 to $27.6m. This is a market that only grew 12.2% (Aztec Molded Block Market MAT). (Whittaker, 2012) In addition, the company launched two new 250g Block varieties: Dark Peppermint and Milk Madagascar. The Dark Peppermint matches the 72% Dark Ghana with a fresh peppermint fondant, while Milk Madagascar is the first major chocolate block launched in New Zealand using beans from Madagascar. The beans give the chocolate a citrus note with hints of caramel and honey. Both varieties report success and a good reception from consumers. (Stuff, 2012) Whittakers Peanut Slabs, Santà © Bars and Chunks have also shown strong growth in the Enrobed Chocolate market, with sales growing 20.6% over the past 12 months (Aztec Enrobed Market MAT) in a market which grew by 8%. (Whitakers, 2012) 2. Nestle: Henri Nestlà © gave his name to what is now the worlds largest food and beverage business, with over 280,000 employees, 456 factories in 84 countries and sales of more than $140 billion in 2008. In our region, Nestlà © products have been available since the 1880s and in 1885; around 125 years ago, the company was first registered in New Zealand. (Nestle, 2012) Nestlà © Kit Kat is the number one sub brand within the Bar Chunky segment with 14% value share of Bar Chunky in Total Supermarkets, and growing at 27% MAT, well ahead of the Bar segment growth of 11%. (FMCG, 2012). As market leader of this segment Nestlà © continues to invest in Kit Kat communication to shoppers and consumers through a broad spectrum of media including TV, press and online with the Working like a Machine campaign. Also the market leader in white chocolate with good value share (ACNielsen Scan data to 23/05/2010), Nestlà © Milky bar has recently launched No Artificial Colours or Flavours to increase the brands appeal even more. (FMCG, 2012) Graph- From the above research and explanations the marketing positioning of the Cadbury and his competitors are given below in the pie chart. Potential With consumers becoming even more concerned with healthy eating Cadburys would be wise to look into producing a low fat or fat free chocolate range. The advantages of this, as well as the British market, could open a potential US market where people are becoming more aware of healthy eating such as the Atkins diet. (123helpme, 2011) If we talk about Whittaker chocolate, it is one of the chocolate which makes use of large amount cocoa which changes the chocolate into the dark one but large excess of it makes the chocolate bitter as well. There are large numbers of customers who opt for the dark chocolate. But nowadays people goes for a less sugar or sugar free chocolates. So it is must for a Whittaker to get new varieties with less cocoa. But no doubt the main potential of Whittaker is pure coca and cocoa butter with no vegetable fats. Nestle is mainly known for its white chocolate that is milky bar. No other chocolate brand produces such a high growth sale chocolate. (Nestle, 2012) Market Segments: Cadbury the chocolate leader aims to target all individuals who consume chocolate. Thus, it does have any specific segmentation targets. Cadbury chocolates are eaten by people of all ages, sexes, cultures, educational backgrounds, regions and on all occasions. It is not just for a taste but also people taste it on the celebration occasions. However, there is some differentiation targeting as a variety of Cadbury products are available to cater for the individual needs of different groups of customers. For example, a family block (350g) is available for families, Cadbury favourites is available as a gift while Flakes, Crunchie and Cherry Ripe is for individual use. (Chocolatecarnival, 2012) Customers of Cadbury chocolate need a product that satisfies their desire for some quality chocolate. The taste of Cadbury chocolate is the benchmark amongst chocolate lovers. Chocolate is consumed as a snack or after meal desert as well as a gift product for all occasions. Chocolate is gifted during birthdays, special occasions such as Valentines Day and Mothers Day, gifted to guests at a wedding, celebrating victories as well as gifted while visiting relatives and friends. (Chocolatestuff, 2012) But nowadays people are becoming health conscious. With consumers becoming even more concerned with healthy eating Cadbury would be wise to look into producing a low fat or fat free chocolate range. The advantages of this, as well as the Australian market, could open a potential NZ market where people are becoming more aware of healthy eating such as the Atkins diet. But there existed some complaints from the customers that in the Cadbury dairy milk chocolate packet of 200g there was only a 180g so it hit the customer`s mind. (Cadbury, 2012). Then the sale or image of Cadbury got low somehow but then again Cadbury produces new products with different ingredients and again it has attracted the people towards them. And the variation is given below. graph2-300239.jpg This has been a steep learning curve for Cadbury and to their credit; they have really worked to rectify the situation. They reverted to the old recipe in NZ and apologized. However, even their apology to the public didnt go to plan. When Cadbury used large press ads to make apologies for their actions, they neglected the space which caused them all the issues in the first place. As it is found from the New Zealand statistics report that the total number of population is 4,431,043. It includes the entire age sectors group. Out of it 200,000 people have diabetes. So currently the main focus of Cadbury is on the people who are non diabetic 4,231,043. So Cadbury is launching different products to cater the needs of this large mass of people. (stas.gov.nz, 2012) The pie chart shows the sectors of diabetic and non diabetic people and is given below: Internal Environment impacts: Financial analysis Cadbury has invested NZ$69 million to turn Dunedin into a specialist factory and secure manufacturing and jobs in New Zealand. Cadbury Confectionery today confirmed that the restructuring of its New Zealand and Australian manufacturing operations into specialized Centers of Manufacturing Excellence is in its final stage. The project, originally announced back in September 2007 (with a further communication in August 2008) has already seen investment of $NZ69 million to improve the productivity, and secure the long-term future, of its New Zealand manufacturing operations. (Cadbury.co.nz, 2012) Internal organization and structure Cadbury organization is based on a democratic. Management style decisions are made as a result of a consultation process involving various members of the organization (Cadbury). Cadbury Schweppes also have two different structures. The structure that they use for their board of directors has been re-designed to clarify accountability and enable swifter diction-making. (Quote taken from www.cadburyschweppes.com). Looking at the improved organization structure it is clear to see who is in charge of which departments within the business. (123Helpme, 2012) Looking at Cadburys it is clear to see that the company, over time, has delivered the amount of: Workforce it employees and replaced them with more efficient machines. Outsourcing areas of the company like maintenance and market research. Employees are now multi skilled, thus able to work in more than one area of the business. The company has increased its production and profitability or the restructuring. The Cadbury factories all work independently and the company as a hole is decentralized as each factory uses the resources (E.g. milk) of the country they are in. (123Helpme, 2011) Manufacturing/services processes Flow chart of Process Analysis at Cadbury (Source: Slideshare, 2010) Human Resource- Each of Cadburys factories have a HR department, which deal with the factories demand for: 1. New staff with a good skill level or possible past factory experience. 2. Train new/current staff to be able to use new equipment correctly and efficiently. 3. Help current employees with any problems they may have in their work place. (123Helpme, 2011) 5) Management- Cadburys management style is democratic. This is when all members of staff work together as a team. The managers listen to the other employees ideas and suggestions before they go ahead with decisions. If ideas are found to be achievable and successful by the senior group, then it is taken forward. Then as a team they reach a decision. The approach of this style is that they care and listen to everyone in the teams view and what they think not just their own. This style can be used in both large and small groups. (Cadbury, 2012). It would work well in large motivated groups because they can come to a decision a lot quicker, but in a smaller group they can fail with coming up with a decision amongst themselves and will need real guidance and direction. If a decision cannot be made then a vote will take place and the outcome will be the one with the most votes. This management style is good for Cadbury because it motivates workers; with having power and decision-making and through this it allows them to be involved in the business. (Cadbury, 2012) 6) Research and Development The Science Product Development teams significantly influence the development of strategic plans and initiatives, leading cross functional teams to resolve technical and business challenges. They are relentless champions of continuous improvement, identifying new programs and insights to benefit the business, significantly contributing and influencing the direction of strategic initiatives to leverage us to a sustainable competitive advantage. (Itsyourkindofplace, 2011) Marketing Function Cadbury believes that parents and guardians are the most important influence in the development of children. They do not advertise where children under the age of eight years are likely to be the majority of the audience. They also do not believe that its appropriate to sell our confectionery products through vending machines in primary schools and we will not do so. Cadbury will only provide vending machines in secondary schools when were asked to do so by the education or school authority, and when the products meet nutritional guidelines set by the authority. Cadbury organization is proud of its brands. They provide fun and enjoyment as treats or refreshment, and are valued for their functional benefits. They can be enjoyed as part of a balanced diet and lifestyle. They provide choice by offering variety and through innovation and encourage responsible consumption, as this is central to consumers continuing to enjoy our brands. (Cadbury, 2012) Location- Cadbury is a brand with a long history in New Zealand. Cadbury is a confectionery company owned by Kraft Foods and is the industrys second-largest globally after Mars, Incorporated. Headquartered London, United Kingdom, the company operates in more than 50 countries worldwide. It has main branches in Australia, England, New Zealand and South Africa. In New Zealand the main factory is in Dunedin. (Wikipedia, 2012) External Relationship- William was the second son of Richard Cadbury, who has strong Quaker traditions which influenced his whole life. William Cadbury established the Trust soon after his two years as Lord Mayor of Birmingham from 1919 to 1921, wishing to give more help to the causes in which he was interested. One such was the building of the Queen Elizabeth Hospital, a medical centre with the space and facilities to bring together the small specialized hospitals scattered throughout Birmingham, giving them the benefit of up to date buildings, shared administration, shared services and hostels for nurses. Through this charity, he also secured several properties for the National Trust. (Bstrust, 2012) Today trustees are guided by William Cadburys concern for the welfare and wellbeing of the i